Abstract:
PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.
Date of publication: April 7, 2019
Catalogue: Latin America 2019
Company: PepsiCo
Authors: Gabriel Velez, Fabio Paiva
Abstract:
PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.
This is a long description of some author details.
This is a long description of some author details.
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https://ana.esomar.org/documents/implementing-automation-in-latam-spanish-
Miranda, A. (2004a, June 14). VAI experience in LATAM. ANA - ESOMAR. Retrieved March 19, 2024, from
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Dubreuil and Knowles (2017a, November 27). Behind the automation curtain. ANA - ESOMAR. Retrieved March 19, 2024, from
https://ana.esomar.org/documents/behind-the-automation-curtain
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Velez and Paiva (2019a, April 07). Implementing automation in LATAM. ANA - ESOMAR. Retrieved March 19, 2024, from
https://ana.esomar.org/documents/behind-the-automation-curtain