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Implementing automation in LATAM

Date of publication: April 7, 2019

Catalogue: Latin America 2019

Company: PepsiCo

Authors: Gabriel Velez, Fabio Paiva

Abstract:

PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.

Gabriel Velez

Author

This is a long description of some author details.

Fabio Paiva

Author

This is a long description of some author details.

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Paiva and Velez (2019a, April 09). Implementing automation in LATAM (Spanish). ANA - ESOMAR. Retrieved May 13, 2025, from


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Velez and Paiva (2019a, April 07). Implementing automation in LATAM. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/unlocking-consumer-behaviour-in-latam