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Goodhardt, G. J. (1972a, June 15). Loyalty reports . ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/loyalty-reports-
de Groot, G. (1966a, June 01). Measuring differing tasks in competitive advertising. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/measuring-differing-tasks-in-competitive-advertising