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Research papers

Building a truly customer-centric CRM model

Customer Relationship Management (CRM) is one of the few emerging businesses recording significant growth since 2000 despite the recent worldwide economic downturn. CRM covers a wide range of business functions including operation workflow, sales...

Catalogue: Asia Pacific 2002
Author: Andy Kung
December 1, 2002
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Citation

Kung, A. (2002a, December 01). Building a truly customer-centric CRM model. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/building-a-truly-customer-centric-crm-model


Research papers

Wireless surveys

Over the past decade technology has become increasingly important in the acquisition of market research data, from CATI and CAPI studies through to the Internet. The Internet in particular has been growing as a cost-effective and timely way to...

Catalogue: Asia Pacific 2002
Author: Vanessa Oshima
December 1, 2002
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Citation

Oshima, V. (2002a, December 01). Wireless surveys. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/wireless-surveys


Research papers

Six Sigma in marketing and marketing research

The objective of this paper is to highlight the impact Six Sigma philosophy is having in the field of marketing and the opportunities and challenges thus facing marketing research. Six Sigma concepts are revolutionizing the marketing process and,...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Hara Prasad Nanda, Niloy Sanyal
September 22, 2002
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Citation

Prasad Nanda and Sanyal (2002a, September 22). Six Sigma in marketing and marketing research . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/six-sigma-in-marketing-and-marketing-research-


Research papers

New consumer marketing

This paper advances the debate concerning the future of market research. First, it describes the changing marketing landscape and a revised model of marketing that is emerging as the focus of marketing activity moves from completing transactions to...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Susan Baker, Peter Mouncey
September 22, 2002
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Citation

Baker and Mouncey (2002a, September 22). New consumer marketing . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/new-consumer-marketing-


Research papers

Where do you go to, my lovely?

The paper summarizes personal views about market research on its way from a multinational/ local data provider service towards representing a transnational business insights function.The various fields of current research activities (for a FMCG...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Hans-Willi Schroiff, Joseph Borrell
September 22, 2002
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Citation

Schroiff and Borrell (2002a, September 22). Where do you go to, my lovely? . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/where-do-you-go-to-my-lovely-


Research papers

Marketing research in complexity

Complexity, in the past decade, found itself a seemingly large research area in bio-sciences (genetics, artificial life), physics, engineering, mathematics, computer sciences, economics and even in social sciences and politics. The mathematical tools...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Akin Alyanak, Erkani Keyman
September 22, 2002
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Citation

Alyanak and Keyman (2002a, September 22). Marketing research in complexity. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/marketing-research-in-complexity


Research papers

Living with risk

Risk-taking is central to modern business, and the source of energy which drives wealth creation. Understanding and predicting risk therefore places market research squarely in the boardroom, instead of tinkering on the sidelines. The results of...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Peter Cooper, Thomas A.W. Miller
Company: QRi Consulting Ltd.
September 22, 2002
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Citation

Cooper and Miller (2002a, September 22). Living with risk. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/living-with-risk


Research papers

A brand with boundless energy

This paper provides a case study illustrating how brand equity research contributes to AT&T's global Brand Asset Management Group's charter of promoting, protecting and profiting from the AT&T brand around the globe. The authors share Insights from...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Michael Malinoski, Randy Zeese
September 22, 2002
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Citation

Malinoski and Zeese (2002a, September 22). A brand with boundless energy . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/a-brand-with-boundless-energy-


Research papers

Driving brand management through effective brand equity measurement

This paper describes aspects of successful brand management supported through Marketing Research. Branding issues from the global strategic perspective of a leading manufacturer of adhesive products for the professional market are addressed. Case...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Werner Hoffmann-Wiebe, Stefan Binner
Company: bms marketing research + strategy
September 22, 2002
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Citation

Hoffmann-Wiebe and Binner (2002a, September 22). Driving brand management through effective brand equity measurement. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/driving-brand-management-through-effective-brand-equity-measurement