Back

Six Sigma in marketing and marketing research

Date of publication: September 22, 2002

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Authors: Hara Prasad Nanda, Niloy Sanyal

Abstract:

The objective of this paper is to highlight the impact Six Sigma philosophy is having in the field of marketing and the opportunities and challenges thus facing marketing research. Six Sigma concepts are revolutionizing the marketing process and, using case studies, the application of marketing research in the structure of Six Sigma is demonstrated.

Hara Prasad Nanda

Author

This is a long description of some author details.

Niloy Sanyal

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Prasad Nanda and Sanyal (2002a, September 22). Six Sigma in marketing and marketing research . ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/six-sigma-in-marketing-and-marketing-research-