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Magazines

Revue Française du Marketing 2002 (N. 187)

Le marché mondial du luxe a connu un développement spectaculaire dans les années 80. Sontaux de croissance annuel était de 20% en 1984 puisde 25,5% en 1989. Les années 90 ont, bien sur, marqué un ralentissement certain, du fait d'un...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 2002
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Citation

, A. (2002a, February 01). Revue Française du Marketing 2002 (N. 187). ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2002-n-187-


Research papers

New economy, new marketing, new research

This Conference addresses the future of Market Research and what we can do to enhance our role in these new times when so many areas are being redefined.

Catalogue: Latin America 2001
Author: José Ignacio Wert
May 1, 2001
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Citation

Wert, J. I. (2001a, May 01). New economy, new marketing, new research. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/new-economy-new-marketing-new-research


Research papers

Understanding youth

Young consumers have always been a difficult audience to researchbecause first, they are difficult to reach using traditional researchmethods, and secondly, they are often not as expressive as adults incommunicating their opinions. This said, the...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: John Geraci, Peter Silsbee, Sarah Fauth, Jennifer Campbell
Company: Harris Interactive (Europe)
November 1, 2000
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Citation

Geraci, Silsbee, Fauth and Campbell (2000a, November 01). Understanding youth. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/understanding-youth


Research papers

Redefining ethics in market research

This paper describes issues raised in a recent review of the Market Research Society of New Zealand's Code of Practice (based on the ESOMAR Code) with respect to its appropriateness for qualitative research. Qualitative researchers and social...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Author: Ann Holway
November 1, 2000
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Citation

Holway, A. (2000a, November 01). Redefining ethics in market research. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/redefining-ethics-in-market-research


Research papers

The Internet and the changing role of market research

Internet based research is very experimental in nature due to the rapid development of the Internet. Because of this rapid growth, theory has been slow to catch up. As Harris (1997) points out, marketing activities on the Internet can largely be...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Authors: Peet Venter, Meyer Prinsloo
June 15, 2000
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Citation

Venter and Prinsloo (2000a, June 15). The Internet and the changing role of market research. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/the-internet-and-the-changing-role-of-market-research-5578


Research papers

Moving marketing research activities to the Internet

Marketing research is a multi-dimensioned discipline. There are alternatives as to how one might go about reducing the risk of a bad decision. So, while the role of research, may be pretty simple, exactly what research to conduct in a given situation...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Karl Irons
June 15, 2000
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Citation

Irons, K. (2000a, June 15). Moving marketing research activities to the Internet . ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/moving-marketing-research-activities-to-the-internet-


Research papers

Research methods on the Web

As the Internet has now become a legitimate and often critical business medium, it has also forced those of us in the market research profession to confront a wide assortment of new challenges, including reevaluating traditional market research...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Caroline Eichman
June 15, 2000
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Citation

Eichman, C. (2000a, June 15). Research methods on the Web. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/research-methods-on-the-web-5574


Magazines

Revue Française du Marketing 1999 (N. 175)

Deux publications (une troisième sur les odeurs a été reportéeà un numéro ultérieur) viennent analyser et peutêtre combler des composants de notre polysensualisme. Il nous a semblé opportun de les placer sousl'égide du...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 1999
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Citation

, A. (1999a, December 01). Revue Française du Marketing 1999 (N. 175). ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-1999-n-175-


Research papers

Brake, motor, petrol or motor oil?

The paper deals with the tasks and roles of researchers in the innovation process. These primarily derive from the nature and the final purpose of an innovation. The central thesis is of this paper is that the prime role of marketing researchers in...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Udo Reuter, Teresa Monjardino
Company: IMW-KOELN GmbH & Co. KG
September 1, 1999
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Citation

Reuter and Monjardino (1999a, September 01). Brake, motor, petrol or motor oil? . ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/brake-motor-petrol-or-motor-oil-