Abstract:
This Conference addresses the future of Market Research and what we can do to enhance our role in these new times when so many areas are being redefined.
Date of publication: May 1, 2001
Catalogue: Latin America 2001
Author: José Ignacio Wert
Abstract:
This Conference addresses the future of Market Research and what we can do to enhance our role in these new times when so many areas are being redefined.
This is a long description of some author details.
Mathur and Geissel (2001a, May 01). Incubation crucial in new economy. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/incubation-crucial-in-new-economy
Little and Brookes (1996a, November 01). The new marketing . ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/the-new-marketing-
Mardessich, B. (1959a, June 15). A new concept of marketing. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/a-new-concept-of-marketing
Type | Title | Authors |
---|---|---|
Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
Wert, J. I. (2001a, May 01). New economy, new marketing, new research. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/a-new-concept-of-marketing