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Leeflang, P. S. (2004a, October 10). Marketing science and market research. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/marketing-science-and-market-research
Oshima and Ferris (2004a, September 19). From CS to CRM. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/from-cs-to-crm
Oktar and Yuksel (2004a, September 19). The MR revolution to come!. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-mr-revolution-to-come-
Smith, D. (2004a, September 19). Consolidating the role of market research in business decision by extending our skill set into business consultancy. ANA - ESOMAR. Retrieved September 24, 2024, from
Silva and Marangoni (2004a, September 19). Perceptions of research in Latin America. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/perceptions-of-research-in-latin-america
Fine and Avsar (2004a, September 19). The importance of integrating the research supplier into the client's team, for optimum value. ANA - ESOMAR. Retrieved September 24, 2024, from
McPhee, N. (2004a, September 19). Give research a chance. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/give-research-a-chance
Rosinski, C. (2004a, September 19). Market research: A new generation on the go. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/market-research-a-new-generation-on-the-go
Schultz, Haigh and Schultz (2004a, September 19). A roadmap for developing an integrated, audience-focused, market research-driven organisation. ANA - ESOMAR. Retrieved September 24, 2024, from