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Perceptions of research in Latin America

Date of publication: September 19, 2004

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Ney Luiz Silva, Nelsom Marangoni

Abstract:

We are facing a scenario in transition, in Latin America. What is becoming more important in our activity? What is becoming irrelevant? What is expected from market research? Are we fulfilling the current needs of the clients? In what direction is the prestige and status of this profession going? This paper addresses these questions based in a web survey among clients and providers of market research, in five of the main markets in Latin America.

Ney Luiz Silva

Author

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Nelsom Marangoni

Author

This is a long description of some author details.

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Citation

Silva and Marangoni (2004a, September 19). Perceptions of research in Latin America. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/latin-america-