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Webinars

The opportunity for UX research

Interest in User Experience (UX) is growing but the research needed to support good user experiences is often conducted by designers, developers, and product managers with little or no knowledge of research fundamentals.Even for market researchers,...

Catalogue: Webinars 2020
Author: Michaela Mora
Company: Relevant Insights
December 8, 2020
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Citation

Mora, M. (2020a, December 08). The opportunity for UX research. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/the-opportunity-for-ux-research


Webinars

Understanding Agile Research

Agile Research is a term that seems to be back in the spotlight this year-and it's no surprise! That's right: Agile Research was a much talked about the approach that began picking up steam nearly a decade ago, and faded back out before the world was...

Catalogue: Webinars 2020
Author: Nikki Lavoie
Company: MindSpark Research International
November 19, 2020
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Citation

Lavoie, N. (2020a, November 19). Understanding Agile Research. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/understanding-agile-research


Webinars

Theory and back again: A researcher's tale

Join Zontziry 'Z' Johnson of Zappi for a presentation on the market research process and how it drives business decisions. Theoretically, market research is a core set of steps that works in conjunction with the rest of an organization's efforts...

Catalogue: Webinars 2020
Authors: Jeffrey Henning, Zontziry Johnson, Angela Canin
Company: ZappiStore
July 8, 2020
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Citation

Henning, Johnson and Canin (2020a, July 08). Theory and back again: A researcher's tale. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/theory-and-back-again-a-researcher-s-tale