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The opportunity for UX research

Date of publication: December 8, 2020

Catalogue: Webinars 2020

Company: Relevant Insights

Author: Michaela Mora

Abstract:

Interest in User Experience (UX) is growing but the research needed to support good user experiences is often conducted by designers, developers, and product managers with little or no knowledge of research fundamentals.

Even for market researchers, the new term sounds somewhat disconnected from traditional research and many wonder what it entails.

Join Michaela Mora of Relevant Insights in this session to discuss:

- What is and what is not UX;

- How research can support UX;

- Additional areas of expertise needed to conduct UX research.

Michaela Mora

Author

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Mora, M. (2020a, December 08). The opportunity for UX research. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/anecdotal-evidence-for-cx-ux