Abstract:
Interest in User Experience (UX) is growing but the research needed to support good user experiences is often conducted by designers, developers, and product managers with little or no knowledge of research fundamentals.
Even for market researchers, the new term sounds somewhat disconnected from traditional research and many wonder what it entails.
Join Michaela Mora of Relevant Insights in this session to discuss:
- What is and what is not UX;
- How research can support UX;
- Additional areas of expertise needed to conduct UX research.
This could also be of interest:
Research Papers
UX research in a developing country
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Camila Borja, Luciano Lauri Pires
 
November 11, 2018
Videos
UX, Qualitative & beyond
Catalogue: Community Circles
Authors: Tom De Ruyck, Christoph Welter
Companies: InSites Consulting, Point-Blank International GmbH
December 1, 2021
Research Papers
Anecdotal evidence for CX/UX
Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Sonia Pall, Neha Arora
Companies: Karvy Insights Limited, Amazon
November 2, 2020
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)