The opportunity for UX research
Interest in User Experience (UX) is growing but the research needed to support good user experiences is often conducted by designers, developers, and product managers with little or no knowledge of research fundamentals.
Even for market researchers, the new term sounds somewhat disconnected from traditional research and many wonder what it entails.
Join Michaela Mora of Relevant Insights in this session to discuss:
- What is and what is not UX;
- How research can support UX;
- Additional areas of expertise needed to conduct UX research.
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