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Research papers

From Shelf to Sip: Uncovering a Winning Consumer Journey for Suntory Global Spirits? -196 Hard Seltzer

To capture consumer attention in the competitive ready-to-drink (RTD) alcoholic beverage space, products must stand out on the shelf and catch the consumer?s eye. However, that?s just the tip of the iceberg in this burgeoning category: in order to...

Catalogue: North America 2024 - Innovation
Authors: Shira Horn, Jenny Stephen
Companies: Suntory , AMC Global
July 5, 2024
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Citation

Horn and Stephen (2024a, July 05). From Shelf to Sip: Uncovering a Winning Consumer Journey for Suntory Global Spirits? -196 Hard Seltzer. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/from-shelf-to-sip-uncovering-a-winning-consumer-journey-for-suntory-global-spirits--196-hard-seltzer


Research papers

Making Your Brand Culturally Iconic

The Dig Insights team were able to help La-Z-Boy position the brand to be one that restores body and soul, leaning into the concept of celebrating laziness; ultimately, reminding people to create moments that they want to keep living in. The end...

Catalogue: North America 2024 - Innovation
Authors: Jorge Calvachi, Patricia King
Companies: La-Z-Boy, Dig Insights
July 5, 2024
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Citation

Calvachi and King (2024a, July 05). Making Your Brand Culturally Iconic. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/making-your-brand-culturally-iconic


Research papers

Economics Beyond Numbers: In our research era

What do Taylor Swift, an economist, a reporter and a market researcher all have in common? At first glance, it may seem like an unlikely quartet. However, in today's interconnected world, their paths intersect in unexpected ways. In this paper, we...

Catalogue: North America 2024 - Innovation
Authors: Dan Fleetwood, Crystal Wiese
Company: QuestionPro
July 5, 2024
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Citation

Fleetwood and Wiese (2024a, July 05). Economics Beyond Numbers: In our research era. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/economics-beyond-numbers-in-our-research-era


Videos
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Citation

Meijer, S. (2023a, October 05). Ahead of the curve. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/ahead-of-the-curve


Videos
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Citation

Haglund and Wiren (2023a, October 05). The New Marketing Renaissance. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-new-marketing-renaissance-12180


Videos

Revolutionise your Marketing Strategy with AI

Discover the cutting-edge AI technologies driving this marketing revolution, including predictive analytics, natural language processing and machine learning.

Catalogue: Congress 2023
Author: Tarek Reslan
Company: GrowthTribe
October 5, 2023
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Citation

Reslan, T. (2023a, October 05). Revolutionise your Marketing Strategy with AI. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/revolutionise-your-marketing-strategy-with-ai


Videos

Augmented Reality: A Critical Part of Your Toolkit

Technology has given us new ways to engage with consumers beyond traditional media and retail channels, and marketers are grappling with how to strategically use emerging tech to drive their businesses. Capturing consumer attention is harder than...

Catalogue: Congress 2023
Authors: Aarti Bhaskaran, Heather OShea
Companies: Snap Inc., Alter Agents
September 27, 2023
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Citation

Bhaskaran and OShea (2023a, September 27). Augmented Reality: A Critical Part of Your Toolkit. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/augmented-reality-a-critical-part-of-your-toolkit-12167


Research papers

Empathy and its Role in a VUCA Business World

What sometimes seems like turbulence and tumult can often be a symphony in the making. Like a duet between jazz musicians or the famed ?Jugalbandi? from Indian classical music, where a spontaneous coming together starts with uncertainty but...

Catalogue: Congress 2023
Authors: Adrian Terron, Anju Joseph, Kavita Mahto
September 27, 2023
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Citation

Terron, Joseph and Mahto (2023a, September 27). Empathy and its Role in a VUCA Business World. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/empathy-and-its-role-in-a-vuca-business-world


Research papers

Augmented Reality: A Critical Part of Your Toolkit

Technology has given us new ways to engage with consumers beyond traditional media and retail channels, and marketers are grappling with how to strategically use emerging tech to drive their businesses. Capturing consumer attention is harder than...

Catalogue: Congress 2023
Authors: Aarti Bhaskaran, Heather OShea
September 27, 2023
×

Citation

Bhaskaran and OShea (2023a, September 27). Augmented Reality: A Critical Part of Your Toolkit. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/augmented-reality-a-critical-part-of-your-toolkit