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The New Marketing Renaissance

Date of publication: October 5, 2023

Catalogue: Congress 2023

Companies: Nepa Sweden, Klarna Bank

Authors: Karin Haglund, Cajsa Wiren

Abstract:

Karin Haglund

Author

This is a long description of some author details.

Cajsa Wiren

Author

This is a long description of some author details.

  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Haglund and Wiren (2023a, October 05). The New Marketing Renaissance. ANA - ESOMAR. Retrieved October 24, 2025, from


https://ana.esomar.org/documents/the-new-marketing-renaissance-12180