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Purdye and Dick (1996a, June 15). Product/media and the quest for the Holy Grail. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/product-media-and-the-quest-for-the-holy-grail
Omar and Halve (1996a, March 01). Measuring advertising effectiveness. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/measuring-advertising-effectiveness
Wessel and Bakker (1995a, November 01). Accountability. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/accountability
van der Noort and Petric (1994a, June 15). Effectiveness of newspaper advertising. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/effectiveness-of-newspaper-advertising
Wafai and El-Tigi (1994a, January 01). Selling beyond belief . ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/selling-beyond-belief-
van Rij, J. B. (1992a, June 15). Global growth of US values among youth. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/global-growth-of-us-values-among-youth
Brown, Mercieca and Parrish (1991a, June 15). Research for broadcasting decisions. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/research-for-broadcasting-decisions
Berrol, E. (1991a, June 15). An evaluation study of joint EC/ETC advertising to American prospects for pleasure travel to Europe. ANA - ESOMAR. Retrieved June 13, 2024, from
van Meerem, L. (1990a, June 15). Multi media effects: Synergy between television, tv magazine and newspaper ads?. ANA - ESOMAR. Retrieved June 13, 2024, from