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van Meerem, L. (1990a, June 15). Multi media effects: Synergy between television, tv magazine and newspaper ads?. ANA - ESOMAR. Retrieved September 26, 2024, from
Thiebaut, J. (1990a, June 15). Complementarity between television and magazines. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/complementarity-between-television-and-magazines
Speetzen, R. (1990a, June 15). Media mix and advertising effectiveness. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/media-mix-and-advertising-effectiveness
Vincent, M. (1987a, September 01). Advertising strategy and media mix under control. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-strategy-and-media-mix-under-control
Vincent, M. (1987a, September 01). Advertising strategy and media mix under control (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-strategy-and-media-mix-under-control-french-
Ernst, O. (1984a, April 11). Summing up. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/summing-up-2466
Landgrebe, K. P. (1972a, June 15). Recent trends in the development of markets and market shares in the Federal Republic of Germany. ANA - ESOMAR. Retrieved September 26, 2024, from
Juchems, A. (1971a, June 15). Advertising models in the practical application for decisions on advertising content and creative treatment and on the use of advertising media. ANA - ESOMAR. Retrieved September 26, 2024, from
Speetzen and Wenzel (1970a, June 15). Criteria of decision on media-mix. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/criteria-of-decision-on-media-mix