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Summing up

Date of publication: April 11, 1984

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Otmar Ernst

Abstract:

Closing remarks form the ESOMAR Seminar 1984 on Media Research.

Otmar Ernst

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Research Papers

Summing up

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Author: Edward W. Whitley

 

December 1, 1976

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Citation

Whitley, E. W. (1976a, December 01). Summing up. ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/summing-up


Research Papers

Summing up

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: John Parfitt

 

June 15, 1982

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Citation

Parfitt, J. (1982a, June 15). Summing up. ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/summing-up-2281


Research Papers

Summing up and conclusions

Catalogue: Seminar 1979: New Product Development

Author: Richard Smit

Company: Nielsen

October 1, 1979

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Citation

Smit, R. (1979a, October 01). Summing up and conclusions. ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/summing-up-and-conclusions


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Ernst, O. (1984a, April 11). Summing up. ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/summing-up-and-conclusions