You searched for: "segmentation"

The results has been filter on Tags containing Media Measurement.
ANA has found 22 results for you, in 290 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Media-measurements in the Dutch National Juveniles Survey 1979

In this paper the Dutch National Juveniles Survey 1979 will' be taken as a starting point for further analysis. Four major aspects will be worked out:1. General description of the survey;2. A case study;3. Introduction on the Reading Probability...

Catalogue: Seminar 1980: Children And Young People
Authors: Rob R. van den Heuvel, Hans van der Poel, Rien Stellingwerf
June 15, 1980
×

Citation

van den Heuvel, van der Poel and Stellingwerf (1980a, June 15). Media-measurements in the Dutch National Juveniles Survey 1979. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/media-measurements-in-the-dutch-national-juveniles-survey-1979


Research papers

Media measurement and media choice in the Federal Republic of Germany during the last decade (1970-1980)

This review is divided into four parts: 1. Measurement of contacts between media and recipients;2. Description of recipients as members of target groups;3. Methods to bring both informations - about contacts and about target group characteristics -...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Klaus P. Landgrebe
June 15, 1980
×

Citation

Landgrebe, K. P. (1980a, June 15). Media measurement and media choice in the Federal Republic of Germany during the last decade (1970-1980). ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/media-measurement-and-media-choice-in-the-federal-republic-of-germany-during-the-last-decade-1970-1980-


Research papers

Media research in the U.S

U.S. media research has a great deal of vitality, but no game plan and formidable structural problems. Key among these are over specialisation, research systems that are captives of the media and an absence of advertiser involvement . From his work...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Erwin Ephron
March 1, 1979
×

Citation

Ephron, E. (1979a, March 01). Media research in the U.S. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/media-research-in-the-u-s


Research papers

The function of media

Media have very different characteristics, not only in terms of differences in readership or listenership and this type of related dimensions, but I am also thinking of differences in communication capacity based on differences in the level of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Benno Stoppelman
September 1, 1974
×

Citation

Stoppelman, B. (1974a, September 01). The function of media . ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/the-function-of-media-