Media measurement and media choice in the Federal Republic of Germany during the last decade (1970-1980)

Date of publication: June 15, 1980

Abstract:

This review is divided into four parts: 1. Measurement of contacts between media and recipients; 2. Description of recipients as members of target groups; 3. Methods to bring both informations - about contacts and about target group characteristics - into one system for planning: single source surveys or fusion; 4. Media choice and selection procedures.

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