Media measurement and media choice in the Federal Republic of Germany during the last decade (1970-1980)
This review is divided into four parts: 1. Measurement of contacts between media and recipients; 2. Description of recipients as members of target groups; 3. Methods to bring both informations - about contacts and about target group characteristics - into one system for planning: single source surveys or fusion; 4. Media choice and selection procedures.
- This could also be of interest