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Media measurement and media choice in the Federal Republic of Germany during the last decade (1970-1980)

Date of publication: June 15, 1980

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Klaus P. Landgrebe

Abstract:

This review is divided into four parts: 1. Measurement of contacts between media and recipients; 2. Description of recipients as members of target groups; 3. Methods to bring both informations - about contacts and about target group characteristics - into one system for planning: single source surveys or fusion; 4. Media choice and selection procedures.

Klaus P. Landgrebe

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Elzinga, H. (1980a, June 15). Media research in the Netherlands 1970-1980. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/media-research-in-the-netherlands-1970-1980


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Citation

Landgrebe, K. P. (1980a, June 15). Media measurement and media choice in the Federal Republic of Germany during the last decade (1970-1980). ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/successful-launches-between-1970-1980-in-west-germany-and-uk