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Furrer, H. (1986a, June 15). The impact of introducing a new TV audience measurement system. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/the-impact-of-introducing-a-new-tv-audience-measurement-system
Wiegand, J. (1986a, June 15). The combining of two separately derived data-sets into an integrated intermedia planning system:. ANA - ESOMAR. Retrieved September 20, 2024, from
Schipper, J. A. (1985a, February 27). Competitive analysis and media planning. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/competitive-analysis-and-media-planning
Fabris, G. (1984a, June 15). Improving the effectiveness of our media planning. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/improving-the-effectiveness-of-our-media-planning
Beike, P. (1984a, June 15). The latest attempt to square the circle. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/the-latest-attempt-to-square-the-circle
Stoppelman, B. (1984a, June 15). Unsolved problems in media planning and media research and their interaction. ANA - ESOMAR. Retrieved September 20, 2024, from
Brown, M. M. (1984a, June 15). Tailoring media research to users' needs. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/tailoring-media-research-to-users-needs
Embs, F. (1984a, June 15). The contribution of intermedia response technique to media comparison. ANA - ESOMAR. Retrieved September 20, 2024, from
Douglas, S. A. (1984a, June 15). What is missing in media planning?. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/what-is-missing-in-media-planning-