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Research papers

Teletypes’

SOFRES carried out a typology of French TV viewers called "TELETYPES", based on the audience data from the SOFRES-NIELSEN people-meter panel. Not surprisingly, this typology underscores the importance of the overall TV viewing time when segmenting...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Emmanuel Fraisse
Company: KANTAR TNS Malaysia
June 15, 1992
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Citation

Fraisse, E. (1992a, June 15). Teletypes’. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/teletypes-


Research papers

The Danish multi media index

Until the end of 1990 we mainly had single media surveys in Denmark to be used in the media-planning process. Thus, because of the widely different methods, it was often difficult for both media owners and users (advertisers, planners and buyers) and...

Catalogue: Seminar 1992: Media Research Meets The Future
Authors: Lene Hansen, Hanne Treu Andersen
June 15, 1992
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Citation

Hansen and Andersen (1992a, June 15). The Danish multi media index. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-danish-multi-media-index


Research papers

Additional media-planning tools

Starting in January 1991 the Dutch single-source multi-media survey SummoScanner has been enhanced with specific TV-viewing data. Within the limits of the telephone interview, it is now recorded which programmes were viewed on the day before the...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Marion Appel
June 15, 1992
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Citation

Appel, M. (1992a, June 15). Additional media-planning tools. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/additional-media-planning-tools


Research papers

Consumind® 91 building bridges between media and market-places

Segmentation is the basis for marketing activities, including media splanning. In the sixties and seventies social class and family life cycles were popular bases for marketing. From the end of the seventies till the end of the eighties life-style...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Hans Elzinga
June 15, 1992
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Citation

Elzinga, H. (1992a, June 15). Consumind® 91 building bridges between media and market-places. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/consumind-91-building-bridges-between-media-and-market-places


Research papers

Adapting advertising to the media environment, or: The way to kill two birds with one stone

The significance of the media environment with respect to the effectiveness of advertising can be considered as one of the most arbitrary subjects in the field of media research and media planning. Systematical research in this field, however, has...

Catalogue: Seminar 1992: Media Research Meets The Future
Authors: Bouke Walstra, Piet L. C. Nelissen
June 15, 1992
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Citation

Walstra and Nelissen (1992a, June 15). Adapting advertising to the media environment, or: The way to kill two birds with one stone. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/adapting-advertising-to-the-media-environment-or-the-way-to-kill-two-birds-with-one-stone


Research papers

Outdoor advertising audience measurement

Since 1988 Summo, in cooperation with the outdoor advertising companies in Holland and AGB Media, have researched the best way to measure audiences for outdoor advertising campaigns. The main requirements for the audience research model were: -...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Leendert van Meerem
June 15, 1992
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Citation

van Meerem, L. (1992a, June 15). Outdoor advertising audience measurement. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/outdoor-advertising-audience-measurement


Research papers

Media mix

The following paper describes a special analysis made using the German Verbraucher Analyse, a consumer analysis similar to other consumer usage/purchase research in many other European countries. For this reason our analysis can easily be duplicated...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Rolf Speetzen
June 15, 1992
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Citation

Speetzen, R. (1992a, June 15). Media mix. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/media-mix-3922


Research papers

Planning effective press campaigns

The state of understanding of the effects of print advertising is not as clearly developed as that for TV. This reflects the much more complicated nature of press exposure and the difficulties which that in turn presents for looking at advertising...

Catalogue: Seminar 1991: Publishing For An Optimal Product
Author: Gordon Pincott
Company: KANTAR TNS Malaysia
June 15, 1991
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Citation

Pincott, G. (1991a, June 15). Planning effective press campaigns. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/planning-effective-press-campaigns


Research papers

Advertising pressure outlook

In addition to the various research and specific consumer and audience studies carried out by the agency, it is possible to adopt a method of analysis and research that is of use in television planning. This paper will show how media planners can...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Sandra Grifoni
June 15, 1991
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Citation

Grifoni, S. (1991a, June 15). Advertising pressure outlook. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/advertising-pressure-outlook