SOFRES carried out a typology of French TV viewers called "TELETYPES", based on the audience data from the SOFRES-NIELSEN people-meter panel. Not surprisingly, this typology underscores the importance of the overall TV viewing time when segmenting French viewers into homogeneous groups. It also shows that no single factor is sufficient to describe viewing patterns: TELETYPES can be distinguished by various parameters such as viewing schedules, greater or lesser proximity to the various TV channels, the genre of the programs watched, etc. Not only do the TELETYPES data help better understand TV as a medium but they can find a valuable application in TV planning if merged with audience figures.
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