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Research papers

Off the beaten track

This paper deals with new methods of determining target groups in media research. Over the past three decades, media research has essentially developed in response to the advertising industry's interest in information about how large segments of...

Catalogue: Seminar 1982: Improving Media Research
Authors: Elisabeth Noelle-Neumann, Friedrich W. R. Tennstädt
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1982
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Citation

Noelle-Neumann and Tennstädt (1982a, June 15). Off the beaten track. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/off-the-beaten-track


Research papers

The refinement of multi-media analyses about useful criteria for media planning

The following contribution should make it clear even to researchers outside this specific field that media planning studies have tested many different approaches to see whether they led to a more highly discriminating description of the media and its...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1980
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Citation

Hansen, J. (1980a, September 01). The refinement of multi-media analyses about useful criteria for media planning . ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/the-refinement-of-multi-media-analyses-about-useful-criteria-for-media-planning-


Research papers

The refinement of multi-media analyses about useful criteria for media planning (German)

The following contribution should make it clear even to researchers outside this specific field that media planning studies have tested many different approaches to see whether they led to a more highly discriminating description of the media and its...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1980
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Citation

Hansen, J. (1980a, September 01). The refinement of multi-media analyses about useful criteria for media planning (German). ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/the-refinement-of-multi-media-analyses-about-useful-criteria-for-media-planning-german-


Research papers

The target group index

The Target Group Index has been one of the most successful research innovations over the period covered by this book. Despite initial worries by the industry about overloading respondents, it collects data about a wide range of product behaviour,...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Christopher Minter
June 15, 1980
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Citation

Minter, C. (1980a, June 15). The target group index. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/the-target-group-index-2005


Research papers

A first step across the border

The areas which are to be investigated in this paper are: - confrontation with parts of the medium; - the page-confrontation; - the editorial page-confrontation; - the advertising page-confrontation; - the confrontation with both editorial and...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Jan D. Noordhoff
March 1, 1976
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Citation

Noordhoff, J. D. (1976a, March 01). A first step across the border. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/a-first-step-across-the-border


Research papers

The usage of qualitative media research data in the practice of media planning

The purpose of this paper is to show how quantitative and qualitative media research data can be used in every step of advertising planning and especially in the practice of the media planning. This practice is the situation in The Netherlands at...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Bonny G.J. Stoelinga
March 1, 1976
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Citation

Stoelinga, B. G. (1976a, March 01). The usage of qualitative media research data in the practice of media planning. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/the-usage-of-qualitative-media-research-data-in-the-practice-of-media-planning