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Speetzen, R. (1992a, June 15). Media mix. ANA - ESOMAR. Retrieved June 09, 2024, from
https://ana.esomar.org/documents/media-mix-3922
Hansen and Andersen (1992a, June 15). The Danish multi media index. ANA - ESOMAR. Retrieved June 09, 2024, from
https://ana.esomar.org/documents/the-danish-multi-media-index
Speetzen, R. (1990a, June 15). Media mix and advertising effectiveness. ANA - ESOMAR. Retrieved June 09, 2024, from
https://ana.esomar.org/documents/media-mix-and-advertising-effectiveness
van Niekerk, P. (1988a, June 15). Peoplemeter and scanner-method. ANA - ESOMAR. Retrieved June 09, 2024, from
https://ana.esomar.org/documents/peoplemeter-and-scanner-method
Bennike, S. (1987a, November 25). Editorial research on a syndicated basis. ANA - ESOMAR. Retrieved June 09, 2024, from
https://ana.esomar.org/documents/editorial-research-on-a-syndicated-basis
Furrer, H. (1986a, June 15). The impact of introducing a new TV audience measurement system. ANA - ESOMAR. Retrieved June 09, 2024, from
https://ana.esomar.org/documents/the-impact-of-introducing-a-new-tv-audience-measurement-system
Kratz, H. (1984a, June 15). The relative position of media planning and the relative importance in making one's own research and planning. ANA - ESOMAR. Retrieved June 09, 2024, from
Ernst, O. (1984a, April 11). Summing up. ANA - ESOMAR. Retrieved June 09, 2024, from
https://ana.esomar.org/documents/summing-up-2466
Speetzen and Vorster (1984a, April 11). Theory and practice of media mix decisions . ANA - ESOMAR. Retrieved June 09, 2024, from
https://ana.esomar.org/documents/theory-and-practice-of-media-mix-decisions-