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The usage of qualitative media research data in the practice of media planning

Date of publication: March 1, 1976

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Bonny G.J. Stoelinga

Abstract:

The purpose of this paper is to show how quantitative and qualitative media research data can be used in every step of advertising planning and especially in the practice of the media planning. This practice is the situation in The Netherlands at this moment and based on the information of available media research data.

Bonny G.J. Stoelinga

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Research Papers

The usage of qualitative media data

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Jean Michel Agostini

 

March 1, 1976

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Citation

Agostini, J. M. (1976a, March 01). The usage of qualitative media data. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-usage-of-qualitative-media-data


Research Papers

Qualitative media research in practice

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Sikke Bakker

 

March 10, 1976

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Citation

Bakker, S. (1976a, March 10). Qualitative media research in practice . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/qualitative-media-research-in-practice-


Research Papers

Improving the effectiveness of our media planning

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Giovanni Fabris

 

June 15, 1984

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Citation

Fabris, G. (1984a, June 15). Improving the effectiveness of our media planning. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/improving-the-effectiveness-of-our-media-planning


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Citation

Stoelinga, B. G. (1976a, March 01). The usage of qualitative media research data in the practice of media planning. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/improving-the-effectiveness-of-our-media-planning