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The usage of qualitative media research data in the practice of media planning

Date of publication: March 1, 1976

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Bonny G.J. Stoelinga

Abstract:

The purpose of this paper is to show how quantitative and qualitative media research data can be used in every step of advertising planning and especially in the practice of the media planning. This practice is the situation in The Netherlands at this moment and based on the information of available media research data.

Bonny G.J. Stoelinga

Author

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Research Papers

Criteria of decision on media-mix

Catalogue: Seminar 1978: The Business Of Advertising

Authors: Rolf Speetzen, Wilfried Wenzel

 

June 15, 1970

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Citation

Speetzen and Wenzel (1970a, June 15). Criteria of decision on media-mix. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/criteria-of-decision-on-media-mix


Research Papers

Media mix

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Author: Christine Graf

Company: GfK

November 1, 1995

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Citation

Graf, C. (1995a, November 01). Media mix. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/media-mix


Research Papers

Possible future developments in the field of communications

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Jean Mée

 

June 15, 1972

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Citation

Mée, J. (1972a, June 15). Possible future developments in the field of communications . ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/possible-future-developments-in-the-field-of-communications-


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Citation

Stoelinga, B. G. (1976a, March 01). The usage of qualitative media research data in the practice of media planning. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/possible-future-developments-in-the-field-of-communications-