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de Souza, M. (1984a, June 15). For a better understanding of individuals. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/for-a-better-understanding-of-individuals
Leeflang and Olivier (1980a, September 01). What is wrong with the audit data we use for decision-making in marketing. ANA - ESOMAR. Retrieved September 25, 2024, from
Krejtman and Tchertoff (1977a, November 01). The participant observation as an adequate technique to built a brand diversification strategy. ANA - ESOMAR. Retrieved September 25, 2024, from
Zwilling, A. (1977a, November 01). Observation and pseudo-experimentation. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/observation-and-pseudo-experimentation
Cathelat and Burke (1974a, June 15). The mass media and social change. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/the-mass-media-and-social-change
Kiss and Wettig (1973a, June 15). Advertising effect in dependence on effect factors in magazines (German). ANA - ESOMAR. Retrieved September 25, 2024, from
Kiss and Wettig (1973a, June 15). Advertising effect in dependence on effect factors in magazines. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/advertising-effect-in-dependence-on-effect-factors-in-magazines
Tolken, G. (1970a, June 15). Observation. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/observation
Fletcher, R. (1969a, June 15). Reading behaviour reconsidered. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/reading-behaviour-reconsidered