Abstract:

This new material can be analysed in the same way as verbal material. We start with a content-analysis and a symbolic, metaphorical and psycho-analytical interpretation of the signs sent out, just as we would with words. The only difference is that these unlock the door to the imaginary world of respondents and to their unconscious - something that words are less able to do nowadays; and this new material also supplies information on marginal and differentiating factors relating to the phenomena under study.