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Research papers

Vodafones Innovation Research Revolution

Vodafone is undoubtedly an innovative company. It employs thousands of technology experts and product managers, generating hundreds of ideas every year?and with a market of 300 million customers worldwide, there are plenty of people to sell them to....

Catalogue: Asia Pacific 2023 - Innovation
Authors: Leigh Caldwell, Lizzi Seear
Company: Irrational Agency
November 22, 2023
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Citation

Caldwell and Seear (2023a, November 22). Vodafones Innovation Research Revolution. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/vodafone-s-innovation-research-revolution


Research papers

New market research mobile app to facilitate new product development & innovation

Whozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase...

Catalogue: ESOMAR Smart Data Lab
Authors: Kaustuv Mukherjee, Shawn (Sreejit) Roy
November 4, 2019
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Citation

Mukherjee and Roy (2019a, November 04). New market research mobile app to facilitate new product development & innovation. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/new-market-research-mobile-app-to-facilitate-new-product-development-innovation


Research papers

New market research mobile app to facilitate new product development & innovation

Whozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Kaustuv Mukherjee, Shawn (Sreejit) Roy
May 13, 2018
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Citation

Mukherjee and Roy (2018a, May 13). New market research mobile app to facilitate new product development & innovation . ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/new-market-research-mobile-app-to-facilitate-new-product-development-innovation-


Research papers

The apprentice: The real winner in the boardroom

In order to provide context for this paper, it is important to outline Jaguar Land Rover's research objective. As a consumer-focused organization, Jaguar Land Rover (JLR) has always placed great importance on target customer research as a means of...

Catalogue: Congress 2017: Visionary
Authors: Rhiannon Price, Daniel Tralman, James Livingston
Company: Northstar Research
September 5, 2017
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Citation

Price, Tralman and Livingston (2017a, September 05). The apprentice: The real winner in the boardroom. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/the-apprentice-the-real-winner-in-the-boardroom


Research papers

Being creative with creativity

This paper describes research that was conducted to inform the development of an interactive CD-ROM product designed to enhance the mathematical skills of eight to twelve year old children in a user environment that combines computerized gameplay...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Michael Cohen, Stacey Matthias
September 1, 1997
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Citation

Cohen and Matthias (1997a, September 01). Being creative with creativity . ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/being-creative-with-creativity-