New market research mobile app to facilitate new product development & innovation

Date of publication: May 13, 2018

Abstract:, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase before testing. They also wanted to do research mostly digitally and in the most cost-effective way. For this, we created an MR Mobile App for 360 degree NPD & Innovation work. The result? won the Innovation Award in one of the biggest start-up events and has subsequently launched the app in the USA & SEA regions!

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