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Lohmeier, F. (1956a, June 15). Some principles in product testing. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/some-principles-in-product-testing
Herzog, H. (1955a, June 15). Fad and progress in motivation research. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/fad-and-progress-in-motivation-research