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Some principles in product testing

Date of publication: June 15, 1956

Catalogue: ESOMAR Congress 1956: Advertising Research

Author: Fritz Lohmeier

Abstract:

Through the technique of offering the products, the make-up of the tested products, samples and ways of questioning, several types and methods for the product-test can be developed which will be particularly useful with regard to their suitability for specific tasks. In the following, such types and methods for product-tests will be dealt with.

Fritz Lohmeier

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Product testing

Catalogue: Seminar 1987: Research In Arab Countries

Author: Nigel W. Dix

 

June 15, 1987

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Citation

Dix, N. W. (1987a, June 15). Product testing. ANA - ESOMAR. Retrieved September 05, 2025, from


https://ana.esomar.org/documents/product-testing


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Concept testing of product design proposals

Catalogue: Seminar 1995: Successful Product Engineering

Author: Gerard Loosschilder

 

June 15, 1995

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Loosschilder, G. (1995a, June 15). Concept testing of product design proposals. ANA - ESOMAR. Retrieved September 05, 2025, from


https://ana.esomar.org/documents/concept-testing-of-product-design-proposals


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Testing new product ideas

Catalogue: ESOMAR Congress 1966

Author: Bud Sherak

 

September 1, 1966

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Sherak, B. (1966a, September 01). Testing new product ideas. ANA - ESOMAR. Retrieved September 05, 2025, from


https://ana.esomar.org/documents/testing-new-product-ideas


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Citation

Lohmeier, F. (1956a, June 15). Some principles in product testing. ANA - ESOMAR. Retrieved September 05, 2025, from


https://ana.esomar.org/documents/testing-new-product-ideas