Some principles in product testing

Date of publication: June 15, 1956

Author: Fritz Lohmeier


Through the technique of offering the products, the make-up of the tested products, samples and ways of questioning, several types and methods for the product-test can be developed which will be particularly useful with regard to their suitability for specific tasks. In the following, such types and methods for product-tests will be dealt with.

Fritz Lohmeier


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Catalogue: ESOMAR Congress 1966

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September 1, 1966

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