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Fad and progress in motivation research

Date of publication: June 15, 1955

Catalogue: ESOMAR/WAPOR Conference 1955

Author: Herta Herzog

Abstract:

The following discussion will be limited to the consumer - why people buy and use a product - not only because this happens to be the field I know most about but because a good deal of the developments have been made in the field of consumer research. Obviously, they apply to opinion research in the broader sense as well.

Herta Herzog

Author

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Research Papers

Consumer life-style and ethnocentrism

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Authors: Erdener Kaynak, Ali Kara

 

September 1, 1996

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Citation

Kaynak and Kara (1996a, September 01). Consumer life-style and ethnocentrism . ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/consumer-life-style-and-ethnocentrism-


Research Papers

Consumption values and brand attachment

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Benoit Heilbrunn

 

September 1, 1996

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Citation

Heilbrunn, B. (1996a, September 01). Consumption values and brand attachment. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/consumption-values-and-brand-attachment


Research Papers

Sustainable motivation

Catalogue: ESOMAR Responsible Marketing 2004

Author: David Elliott

 

May 11, 2004

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Citation

Elliott, D. (2004a, May 11). Sustainable motivation. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/sustainable-motivation


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Citation

Herzog, H. (1955a, June 15). Fad and progress in motivation research. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/sustainable-motivation