Abstract:
The following discussion will be limited to the consumer - why people buy and use a product - not only because this happens to be the field I know most about but because a good deal of the developments have been made in the field of consumer research. Obviously, they apply to opinion research in the broader sense as well.
Research Papers
Consumer life-style and ethnocentrism
Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Erdener Kaynak, Ali Kara
 
September 1, 1996
Research Papers
Consumption values and brand attachment
Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Benoit Heilbrunn
 
September 1, 1996
Research Papers
Sustainable motivation
Catalogue: ESOMAR Responsible Marketing 2004
Author: David Elliott
 
May 11, 2004
