Abstract:
The following discussion will be limited to the consumer - why people buy and use a product - not only because this happens to be the field I know most about but because a good deal of the developments have been made in the field of consumer research. Obviously, they apply to opinion research in the broader sense as well.
This could also be of interest:
Research Papers
Attitude and motivation research in exporting
Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Henk L. Bos
 
February 1, 1970
Research Papers
American experience with motivation research
Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Paul Lyness
 
June 15, 1957
Research Papers
Quantification in motivation research
Catalogue: ESOMAR/WAPOR Congress 1959
Author: Emeric Deutsch
 
June 15, 1959
