Fad and progress in motivation research

Date of publication: June 15, 1955

Author: Herta Herzog


The following discussion will be limited to the consumer - why people buy and use a product - not only because this happens to be the field I know most about but because a good deal of the developments have been made in the field of consumer research. Obviously, they apply to opinion research in the broader sense as well.

Herta Herzog


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Research Papers

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Research Papers

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