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Sjögren and Bergholtz (1982a, June 15). Observation, reading and evaluation of evening paper advertisements contra weekly magazine advertisements. ANA - ESOMAR. Retrieved June 27, 2024, from
Langhoff and Skare (1982a, June 15). Measuring regional and local readership. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/measuring-regional-and-local-readership
Caffyn, J. M. (1981a, June 15). Researching print communications. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/researching-print-communications
Holmberg, S. (1980a, June 15). How the opinion polls conquered the editorial papers of Swedish newspapers. ANA - ESOMAR. Retrieved June 27, 2024, from
Warren and King (1980a, June 15). Survey on opinion, attitude and voting intention during the 1979 British general election campaign. ANA - ESOMAR. Retrieved June 27, 2024, from
Riesco, B. (1980a, June 15). Advertising and promotional policy and research on its effectiveness . ANA - ESOMAR. Retrieved June 27, 2024, from
Clemens, J. (1979a, November 01). Measuring editorial needs . ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/measuring-editorial-needs-
McLellan, I. (1979a, November 01). Star track. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/star-track
Kurtulu, K. (1979a, November 01). Estimating the market share, readers profile and important attributes of a newspaper. ANA - ESOMAR. Retrieved June 27, 2024, from