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Boulvin and Szekely (1971a, August 01). Name research (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/name-research-french-
Smith, S. (1971a, June 15). Comments on T. Nowak's and S. Smith's paper. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/comments-on-t-nowak-s-and-s-smith-s-paper
Werck, C. (1971a, June 15). Motivational research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/motivational-research
Nowak and Smith (1971a, June 15). Advertising works. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-works
Jowett, A. I. (1971a, May 03). Which way should we go?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/which-way-should-we-go-
Wren and Taylor (1971a, May 03). Strategy and tactics . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/strategy-and-tactics-
Rode, F. A. (1970a, September 01). Application of primary surveys and desk research to media planning. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/application-of-primary-surveys-and-desk-research-to-media-planning
Rode, F. A. (1970a, September 01). Application of primary surveys and desk research to media planning (German). ANA - ESOMAR. Retrieved September 26, 2024, from
Pariat, M. (1970a, June 15). Research into the industrial market. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/research-into-the-industrial-market