Abstract:
The potential usefulness of marketing research techniques in the area of pharmaceutical company and new product planning is outlined and a three-phase study of one market to isolate areas for potential profitable development is described. The impact on financial, research, development, organisational and marketing policies is mentioned and some of the problems in developing action guide-lines resulting from such studies are discussed.
Research Papers
Market research in product development
Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: Jack H. Hayhurst
 
March 1, 1975
Research Papers
Pharmaceutical industry competitor analysis
Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Christina Heuer
 
February 27, 1985
Research Papers
Heat, misery and mosquitoes
Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Authors: Carole Abbotts, Georgina Butcher
Company: GSK
June 15, 1997
