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Which way should we go?

Date of publication: May 3, 1971

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research

Author: A. I. Jowett

Abstract:

The potential usefulness of marketing research techniques in the area of pharmaceutical company and new product planning is outlined and a three-phase study of one market to isolate areas for potential profitable development is described. The impact on financial, research, development, organisational and marketing policies is mentioned and some of the problems in developing action guide-lines resulting from such studies are discussed.

A. I. Jowett

Author

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Research Papers

Market research in product development

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Author: Jack H. Hayhurst

 

March 1, 1975

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Citation

Hayhurst, J. H. (1975a, March 01). Market research in product development . ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/market-research-in-product-development--1315


Research Papers

Pharmaceutical industry competitor analysis

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Christina Heuer

 

February 27, 1985

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Citation

Heuer, C. (1985a, February 27). Pharmaceutical industry competitor analysis . ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/pharmaceutical-industry-competitor-analysis-


Research Papers

Heat, misery and mosquitoes

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Authors: Carole Abbotts, Georgina Butcher

Company: GSK

June 15, 1997

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Citation

Abbotts and Butcher (1997a, June 15). Heat, misery and mosquitoes. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/heat-misery-and-mosquitoes


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Citation

Jowett, A. I. (1971a, May 03). Which way should we go?. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/heat-misery-and-mosquitoes