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Which way should we go?

Date of publication: May 3, 1971

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research

Author: A. I. Jowett

Abstract:

The potential usefulness of marketing research techniques in the area of pharmaceutical company and new product planning is outlined and a three-phase study of one market to isolate areas for potential profitable development is described. The impact on financial, research, development, organisational and marketing policies is mentioned and some of the problems in developing action guide-lines resulting from such studies are discussed.

A. I. Jowett

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Citation

Jowett, A. I. (1971a, May 03). Which way should we go?. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/when-should-we-ask-when-should-we-measure--8598