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Agostini and Steinberg (1980a, June 15). Predicting media schedule effectiveness by the 'media planex' method . ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/predicting-media-schedule-effectiveness-by-the-media-planex-method-
Grønholdt, L. (1980a, June 15). A dynamic response model. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/a-dynamic-response-model
Lewandowski and Stöwsand (1979a, March 01). Marketing models for use in practice. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/marketing-models-for-use-in-practice
Schweiger, G. (1977a, August 28). Perceived risk (German). ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/perceived-risk-german-
Schweiger, G. (1977a, August 28). Perceived risk. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/perceived-risk
Zeitlin, Charney and Aspden (1977a, June 15). Developing models and software for the marketing department. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/developing-models-and-software-for-the-marketing-department
Jones, G. T. (1977a, June 15). The influence of technical developments on marketing management information systems in retail organisations. ANA - ESOMAR. Retrieved September 21, 2024, from
Wenzel and Stöwsand (1977a, June 15). Market mechanics 2. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/market-mechanics-2
Trabucchi, Corazza and Ghiringhelli (1977a, June 15). Input/output models. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/input-output-models