Back

A dynamic response model

Date of publication: June 15, 1980

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Lars Grønholdt

Abstract:

A partial problem at the planning of market communication is to make an optimal media choice. A decision model of an optimal media choice is called a media choice model and the formulation of such a model should take its out spring in an individual model, describing the buyer behavior of the individual. In this paper a realistic model of advertising response at individual level is developed and applied. Based on realistic and empirically supported assumptions of advertising effect, a response model is constructed and in order to consider the influence of time it is made dynamic.

Lars Grønholdt

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Dynamic aspects of market segmentation with a model for dynamic segmentation studies

Catalogue: Seminar 1975: Market Modelling

Author: Bo Arpi

 

June 1, 1975

×

Citation

Arpi, B. (1975a, June 01). Dynamic aspects of market segmentation with a model for dynamic segmentation studies. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/dynamic-aspects-of-market-segmentation-with-a-model-for-dynamic-segmentation-studies


Research Papers

Dynamic research for a dynamic market

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Joe Seydel, G. S. Jacobs

Company: Nielsen

June 15, 1977

×

Citation

Seydel and Jacobs (1977a, June 15). Dynamic research for a dynamic market. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/dynamic-research-for-a-dynamic-market


Research Papers

A dynamic model of disruptive innovation in the space of market recognition

Catalogue: Innovate 2006

Authors: Phillip A. Cartwright, Philippe Silberzahn

 

May 10, 2006

×

Citation

Cartwright and Silberzahn (2006a, May 10). A dynamic model of disruptive innovation in the space of market recognition. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/a-dynamic-model-of-disruptive-innovation-in-the-space-of-market-recognition


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Grønholdt, L. (1980a, June 15). A dynamic response model. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/a-dynamic-model-of-disruptive-innovation-in-the-space-of-market-recognition