Resources Library by ANA

Identification of industrial new product opportunities through utilization of graphic stimuli

This paper describes the evolution of industrial and consumer new product opportunities through the utilization of graphic probe stimuli which helped respondents recall and articulate unmet needs. The findings are based on an actual case history, a...

Catalogue: Seminar 1990: New Product Development

Author: Gerald L. Patrick

June 15, 1990

Predicting the sales potential of new products

This paper reviews the applicability of the main current market research methods which attempt to predict the sales potential of a new product mix in the field of fast-moving consumer goods. The high costs and risks of new product development have...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development

Authors: Simon Godfrey, Jon Wilkinson

June 15, 1990

Which strategy should I take

During the 1980’s we saw a new phenomenon in the marketplace in Europe and the U.S.: line extensions outnumbered new product launches. This certainly coincides with our experience in Europe using BASES system. For the last ten -10 years, 39% of...

Catalogue: Seminar 1990: New Product Development

Author: Lynn Y.S. Lin

Company: Burke, Inc.

June 15, 1990

Facing the challenge of new leisure and travel industry products

Even though new product development is one of the most written about topics in market research, very little of the published literature is concerned with the travel and leisure industries. If successful n.p.d. is the lifeblood of the world of fast...

Catalogue: Seminar 1990: New Product Development

Author: Peter B. Hodgson

June 15, 1990

What are the national particularities that must be taken in consideration when developing new European products for the food sector?

The launch of multinational products onto national markets is tantamount, for each of these individual markets, to the introduction of a new product. While the success of any such launch depends on a number of factors, foremost among them is the...

Catalogue: Seminar 1990: New Product Development

Authors: Helene Karmasin, Konrad Schröder

Company: Unilever

June 15, 1990

Global marketing by Nissan Motor Co., Ltd.

In a day where economic activities have become global in nature and information has become synchronized world wide, product development and marketing of automobiles likewise will need to be handled on the basis of a global concept. It is necessary to...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Takashi Hisatomi

Company: Nissan Motor Co.

June 15, 1990

New product development

This is one of the key activities for most companies, whether to keep the current business up to date with changing market conditions or to find opportunities in markets which are new for the company concerned. There must be very few companies in the...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development

Author: Peter M. Kraushar

June 15, 1990

New products and services delivery system in banking

It has been five years now since the foreign banks had tried "to break" the traditional relationship between customers and Spanish banks with a product banking approach. They launched new products with innovative features like the house mortgage...

Catalogue: Seminar 1990: New Product Development

Author: Alberto Hernandez

June 15, 1990

The challenges and opportunities for new product development in the FMCG industry

The objectives of this paper are to suggest the need for a definition of ’major’ new products in the FMCG industry and to outline the challenges and opportunities for European new product development as we approach the Single Market. The...

Catalogue: Seminar 1990: New Product Development

Author: Bill Ramsay

June 15, 1990