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Leyshon, A. M. (1967a, August 01). Product testing in an engineering company. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/product-testing-in-an-engineering-company
Laffy, R. (1966a, September 01). The Marsan method of research into new products (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-marsan-method-of-research-into-new-products-french-
Matricon, C. (1966a, September 01). Demonstration of a new factor for discrimination of types of behaviour in connection with buying, attitudes towards new products and reactions to publicity (French). ANA - ESOMAR. Retrieved September 26, 2024, from
Matricon, C. (1966a, September 01). Demonstration of a new factor for discrimination of types of behaviour in connection with buying, attitudes towards new products and reactions to publicity. ANA - ESOMAR. Retrieved September 26, 2024, from
Hbger, A. (1966a, September 01). Possibilities of test marketing (German). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/possibilities-of-test-marketing-german-
Laffy, R. (1966a, September 01). The Marsan method of research into new products. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-marsan-method-of-research-into-new-products
Sherak, B. (1966a, September 01). Testing new product ideas. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/testing-new-product-ideas
Hbger, A. (1966a, September 01). Possibilities of test marketing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/possibilities-of-test-marketing
Gabor and Granger (1966a, August 01). The pricing of new products. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-pricing-of-new-products