Resources Library by ANA

Brands, retailers and consumers

Within Britain the dominance of leading supermarket chains continues to grow, as does the market share of own label brands. A new study shows generally favourable consumer attitudes towards these products. As a result, premium brands are widely...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Judith Passingham, Stephan Buck

Company: KANTAR TNS Malaysia

September 1, 1997

Has CAPI delivered?

For market researchers, a key advance in recent years has been CAPI. However, there has been little dispassionate analysis of whether CAPI has delivered on the promised advantages. When it was first introduced, many raved: certainly it costs a lot,...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Lauranee Gerrard, Scott Wallace, Stephen Welch

Company: Ipsos MRBI

September 1, 1997

Breaking the mould

This paper describes work that has been carried out to empirically demonstrate the benefits of multi-media CAPI interviewing to the advertising process and to brand management. It draws on both previously published research and new research.

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Mike Denny, Kevin Ford, Jon Wilkins

September 1, 1997

It is time we started using statistics!

In recent years development has concentrated, almost exclusively, on the application of new technology for improving efficiency of processing and speed of results in survey research. With CATI and CAPI, overnight results of surveys are now possible....

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Jeremy Wyndham, Richard W. Goosey

September 1, 1997

The way ahead

The introduction of multimedia CAPI is set to revolutionise market research industry. This paper demonstrates some of the many benefits of this new technology that can be applied to clients’ research problems and draws on results we have already...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Gerry Hahlo, Helen Lythgoe

September 1, 1997

Using technology to deliver research results

Making sure that the delivery and dissemination of research results is effective is, to quote Ray Poynter, “arguably the most important phase in any research project". It seems striking that, compared to the dramatic advances that technology has...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Philippe Boutié

September 1, 1997

Silent discussions

“Collaboration software” tools, developed at the University of Arizona (United States) and used to enhance creativity and decision-making processes in high level business meetings, have been examined to see if they could have a role to play...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Lorna Lee, Steve Bather

September 1, 1997

Ask a cyberquestion!

This paper examines the development of the Internet as its relates to marketing and the role of online customer research. It looks at the changing relationship between marketer and customers, the impact of virtual communities, the development of...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: David Pring

September 1, 1997

Interactive PC technology in consumer panel research

The paper describes the evolution the ACNielsen Household Panel has undergone in the recent past, moving from a traditional collecting method to a technology-intensive method that integrates different tools. An example of possible applications is...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Jennifer Hubber, Renato Mannheimer

Company: Nielsen

September 1, 1997