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Research papers

Marketing in Latin America in the 21st Century

Rapid socio-economic growth in Latin America is accelerating the dynamics of change in consumption marketing and communication. Those involved in marketing are increasingly confronted with a complex and fast-changing reality in which trends habits...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Author: ESOMAR B.V.
June 15, 1999
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Citation

B.V., E. (1999a, June 15). Marketing in Latin America in the 21st Century. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/marketing-in-latin-america-in-the-21st-century


Research papers

Quantitative research

The data collection methodology used will be dictated largely by the sample within the universe in which you wish to interview and the overall survey design. However, it is important to understand what different data collection methodologies are...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Didy Ward
September 1, 1998
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Citation

Ward, D. (1998a, September 01). Quantitative research. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/quantitative-research


Research papers

Creating competitive intellectual capital

As organizations evolve from multi-domestic to transnational they need to develop new ways of obtaining sharing and acting upon marketing information. The technological advances that led to the ‘marketing information revolution’ now...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Hans-Willi Schroiff
September 1, 1998
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Citation

Schroiff, H. (1998a, September 01). Creating competitive intellectual capital . ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/creating-competitive-intellectual-capital-


Research papers

Data mining VS. conventional analysis

The paper performs a comparison of data mining tools with conventional tools. It is focused on the analysis of issues such as if the new techniques are better than the older ones if so in which sense and when we should apply them. The effort is...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Luiz Sá Lucas
September 1, 1998
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Citation

Sá Lucas, L. (1998a, September 01). Data mining VS. conventional analysis . ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/data-mining-vs-conventional-analysis-


Research papers

Operation successful but patient dies

Does research assist or stifle innovation? This paper starts with an overview of the transfer of a revolutionary instant meal technology from Asia to Europe. A classically correct research programme but lacking interpretation and action by the...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Michael M. Roe
September 1, 1998
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Citation

Roe, M. M. (1998a, September 01). Operation successful but patient dies . ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/operation-successful-but-patient-dies-


Research papers

Marketing modelling and segmentation

This chapter will focus on the application of modelling with data and research findings (often otherwise collected) to enable businesses and organisations to improve their effectiveness. Underlying methodology will be touched on where it is...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Paul Freeman
September 1, 1998
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Citation

Freeman, P. (1998a, September 01). Marketing modelling and segmentation . ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/marketing-modelling-and-segmentation-


Research papers

How information technology is changing research around Europe

This paper summarises the changes that have and are taking place in research agencies around Europe. It describes how agencies have progressed from a pre-technology era through a basic technology era and are now about to go into a technology...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Pete Comley
September 1, 1998
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Citation

Comley, P. (1998a, September 01). How information technology is changing research around Europe. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/how-information-technology-is-changing-research-around-europe


Research papers

The search for knowledge

A combination of growing prosperity and technological advances has brought a vast increase in complexity to many markets. Inevitably this has had a major impact on market research. Many simple techniques which used to work adequately now no longer do...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Stephan Buck
Company: Kantar TNS
September 1, 1998
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Citation

Buck, S. (1998a, September 01). The search for knowledge . ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/the-search-for-knowledge-


Research papers

Data processing and analysis

This chapter describes the data processing and data analysis stages of the quantitative market research process. These steps follow after data have been collected by interviewers, respondents or via automated registration systems. They are followed...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Niels J. Grommé
September 1, 1998
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Citation

Grommé, N. J. (1998a, September 01). Data processing and analysis. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/data-processing-and-analysis