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Research papers

Employee research

Employee research has been a major research growth area in recent years. In the 1960s such research was a fairly rare occurrence; now it is relatively common place in the United Kingdom and becoming more widespread elsewhere. This chapter addresses...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Ruth McNeil
September 1, 1998
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Citation

McNeil, R. (1998a, September 01). Employee research. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/employee-research


Research papers

From CAPI to HAPPI

This paper is mostly about the future of face-to-face interviewing. My thesis is that we will see two revolutions in the methodology of data collection in this area before the end of the century which I shall call the 'CAPI' and the 'HAPPI'...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: John A. Samuels
August 1, 1998
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Citation

Samuels, J. A. (1998a, August 01). From CAPI to HAPPI . ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/from-capi-to-happi-


Research papers

Quality through technology

This paper however focuses on ways that CAPI (Computer Assisted Personal Interviewing) when linked with other technological developments can bring the same benefits to our operational departments. It describes how we can gain increased efficiency...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: Jon Hulbert
August 1, 1998
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Citation

Hulbert, J. (1998a, August 01). Quality through technology. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/quality-through-technology-5275


Research papers

A new generation of CAPI

We hypothesized that differences between input techniques depend on whether an interviewer asks the questions and handles the computer or the interview is conducted as a self-administered interview. We therefore used this interview mode as a second...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: Gerd Meier
August 1, 1998
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Citation

Meier, G. (1998a, August 01). A new generation of CAPI. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/a-new-generation-of-capi


Research papers

Introduction

Introduction to the ESOMAR monograph vol.6: "Market Research And Information Technology: Application And Innovation".

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: Bill Blyth
August 1, 1998
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Citation

Blyth, B. (1998a, August 01). Introduction. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/introduction-5273


Research papers

Now you see it, now you don't

We are increasingly aware of the need for total quality management approaches in the more process-oriented aspects of market research such as data collection and tabulation. However, the way in which we communicate study findings to clients and the...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Authors: David Pring, Milton Vahue
August 1, 1998
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Citation

Pring and Vahue (1998a, August 01). Now you see it, now you don't . ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/now-you-see-it-now-you-don-t-


Research papers

Evolution, not revolution

Digital delivery of TV and other digitally-delivered services is about to begin in the United Kingdom. Data gathered by the futura.com panel which was set up in 1996 indicate that consumer interest and potential uptake may be less rapid than...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Michael Svennevig
June 15, 1998
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Citation

Svennevig, M. (1998a, June 15). Evolution, not revolution. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/evolution-not-revolution


Research papers

Matching pictures, matching expectations

This paper describes the Taylor Nelson AGB Picture Matching Technology (PMT) for identifying the program or channel being viewed on a television set. It outlines the structure of a field test conducted in Vancouver, Canada in late 1997/early 1998 to...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Ken Purdye, Owen Charlebois
June 15, 1998
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Citation

Purdye and Charlebois (1998a, June 15). Matching pictures, matching expectations . ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/matching-pictures-matching-expectations-


Research papers

How people live in a network society

Technology, new products and certain measurable movements tell us that there is a social change under way and the way in which people communicate is undoubtedly at the center of this shift. This paper attempts to shed light on what has been changing...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: François-Rene Crocquet, Marc Carpentier
June 15, 1998
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Citation

Crocquet and Carpentier (1998a, June 15). How people live in a network society. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/how-people-live-in-a-network-society