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Matching pictures, matching expectations

Date of publication: June 15, 1998

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Ken Purdye, Owen Charlebois

Abstract:

This paper describes the Taylor Nelson AGB Picture Matching Technology (PMT) for identifying the program or channel being viewed on a television set. It outlines the structure of a field test conducted in Vancouver, Canada in late 1997/early 1998 to compare picture matching technology with the more conventional Frequency Measurement Technology (FMT). The results of the successful test are presented and discussed. The paper also describes and comments on the open and public character of the BBM Validation Test.

Ken Purdye

Author

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Owen Charlebois

Author

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Belson, W. A. (1959a, June 15). A new technique in matching and prediction. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/a-new-technique-in-matching-and-prediction


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Pushing picture matching to the limit

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Ken Purdye, Pasquale A. Pellegrini

 

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Purdye and Pellegrini (2002a, June 09). Pushing picture matching to the limit. ANA - ESOMAR. Retrieved May 13, 2025, from


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Research Papers

A new technique in matching and prediction (French)

Catalogue: ESOMAR/WAPOR Congress 1959

Author: William A. Belson

 

June 15, 1959

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Citation

Belson, W. A. (1959a, June 15). A new technique in matching and prediction (French). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/a-new-technique-in-matching-and-prediction-french-


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Citation

Purdye and Charlebois (1998a, June 15). Matching pictures, matching expectations . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/a-new-technique-in-matching-and-prediction-french-