Matching pictures, matching expectations
Abstract:
This paper describes the Taylor Nelson AGB Picture Matching Technology (PMT) for identifying the program or channel being viewed on a television set. It outlines the structure of a field test conducted in Vancouver, Canada in late 1997/early 1998 to compare picture matching technology with the more conventional Frequency Measurement Technology (FMT). The results of the successful test are presented and discussed. The paper also describes and comments on the open and public character of the BBM Validation Test.
Research Papers
Pushing picture matching to the limit
Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Ken Purdye, Pasquale A. Pellegrini
June 9, 2002
Research Papers
An update on international PPM activities
Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Dan Ames, Pasquale A. Pellegrini, Dominique Vancraeynest
Companies: Nielsen, KANTAR TNS Malaysia
June 17, 2003
Research Papers
Passive VS. button pushing
Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Authors: Ken Purdye, Pasquale A. Pellegrini
June 18, 2004
