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Research papers

WWW and international industrial marketing research

This paper describes the impact of the internet on international industrial research. The author discusses the different aspects of the www such as new research objectives and methods and the suitability of these future tools for international...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Stefan Binner
Company: bms marketing research + strategy
September 1, 2000
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Citation

Binner, S. (2000a, September 01). WWW and international industrial marketing research. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/www-and-international-industrial-marketing-research


Research papers

Net and nomadism

This paper analyzes the links between internet technology and relationships in three ways which offer different ways of experiencing time-space relationships: 1. Netrade and client networking: wired in individual and business relationships. These...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Francesco Morace
Company: Future Concept Lab s.r.l.
September 1, 2000
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Citation

Morace, F. (2000a, September 01). Net and nomadism. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/net-and-nomadism


Research papers

Technology acceptance, techno-fears and the rise of the post- modern consumer

This paper explores why some technologies (e.g. IT and telecoms) are well embraced whereas others, such as biotechnology, are more likely to generate anxiety. It examines the role of the internet in disseminating information about biotechnology...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Alison MacLeod, Janet Nash
September 1, 2000
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Citation

MacLeod and Nash (2000a, September 01). Technology acceptance, techno-fears and the rise of the post- modern consumer. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/technology-acceptance-techno-fears-and-the-rise-of-the-post--modern-consumer


Research papers

The impact of networking

The ESOMAR Congress 2000 deals with networking and its impact on business and society.

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Franz Tessun
September 1, 2000
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Citation

Tessun, F. (2000a, September 01). The impact of networking. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-impact-of-networking


Research papers

How the technological orientation of commercial research organizations relates to measures of business success

This paper presents the findings from a study of 184 professionals from American and multi-national research agencies. The study focuses on the organizational characteristics of the agencies and the degree to which they embrace or avoid the adoption...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: William MacElroy
September 1, 2000
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Citation

MacElroy, W. (2000a, September 01). How the technological orientation of commercial research organizations relates to measures of business success. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/how-the-technological-orientation-of-commercial-research-organizations-relates-to-measures-of-business-success


Research papers

Ethology and the web

The core reason for this paper is that Web surveys bear little resemblance in terms of their execution to the current dominant methods of survey data collection. In the United States, CATI (computer-assisted telephone interviewing) still...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Andrew Jeavons
June 15, 2000
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Citation

Jeavons, A. (2000a, June 15). Ethology and the web. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/ethology-and-the-web-5569


Research papers

CATI, CAPI and web interviews

The Internet offers several versatile new technologies which can be applied not only to interviewing Internet users but also as a new and superior means to solve problems for which CAPl is presently used. Internet-based interviewing is not just for...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Iain MacKay
June 15, 2000
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Citation

MacKay, I. (2000a, June 15). CATI, CAPI and web interviews. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/cati-capi-and-web-interviews-5566


Research papers

The shock of the new

In the last decade there have been a number of potentially significant technological innovations in qualitative marketing research. The aim of this paper is to help clients and qualitative researchers evaluate how if at all such technological...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Andy Barker, Clive Nancarrow
September 1, 1999
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Citation

Barker and Nancarrow (1999a, September 01). The shock of the new . ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-shock-of-the-new-


Research papers

Ask a cyberquestion!

This paper examines the development of the Internet as its relates to marketing and the role of online customer research. It looks at the changing relationship between marketer and customers, the impact of virtual communities, the development of...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: David Pring
September 1, 1999
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Citation

Pring, D. (1999a, September 01). Ask a cyberquestion! . ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/ask-a-cyberquestion-