WWW and international industrial marketing research

Date of publication: September 1, 2000


Author: Stefan Binner


This paper describes the impact of the internet on international industrial research. The author discusses the different aspects of the www such as new research objectives and methods and the suitability of these future tools for international industrial marketing research. Furthermore the paper explains the development of communication from traditional research work to the current information exchange and will give an outlook to future networking using the web. This networking will offer opportunities as well as threads that are discussed in detail. In the conclusion the author recommends researchers not to miss the opportunity to adapt and adopt the new technology, but in a selective way.

Stefan Binner


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