Abstract:
This paper describes the impact of the internet on international industrial research. The author discusses the different aspects of the www such as new research objectives and methods and the suitability of these future tools for international industrial marketing research. Furthermore the paper explains the development of communication from traditional research work to the current information exchange and will give an outlook to future networking using the web. This networking will offer opportunities as well as threads that are discussed in detail. In the conclusion the author recommends researchers not to miss the opportunity to adapt and adopt the new technology, but in a selective way.
Research Papers
In search of online market data
Catalogue: The Worldwide Internet Seminar 1998
Author: Sabine Graumann
Company: Burke, Inc.
June 15, 1998
Research Papers
Netnography research
Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Michael Bartl, Steffen Hück, Stephan Ruppert
Company: HYVE
February 11, 2009
Research Papers
Theorizing interactivity
Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: Peter Harris
 
June 15, 1997
