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Webinars
The opportunity for UX research
Interest in User Experience (UX) is growing but the research needed to support good user experiences is often conducted by designers, developers, and product managers with little or no knowledge of research fundamentals.Even for market researchers,...
Catalogue: Webinars 2020
Author: Michaela Mora
Company: Relevant Insights
December 8, 2020
Webinars
To beacon or not to beacon
The use of beacon and location triggering feedback is one of the latest trends and presents a great opportunity for Market Research organizations. Mobile panel apps using beacon and GPS technology are able to detect the location of a respondent...
Catalogue: Webinars 2016
Author: Miguel Ramos
June 15, 2016
Videos
Emerging trends in the use of Big Data in research
This presentation will showcase the following four trends:Combining Big Data Analytics with Third party Research:Combining enterprise big data analytics with market research produces very powerful results. This fills up the gaps in data availability...
Catalogue: Asia Pacific 2015: Asia Means Business
Author: Himanshu Jha
June 15, 2015
Research papers
Riding the value shift in market research
What is the biggest threat to the future of market research? This paper argues that deep, permanent changes in the competitive dynamics of market research are behind its growing commoditization and that of other trends like 'DIY' research. The...
Catalogue: Congress 2010: The Changing Face Of Market Research
Author: David G. Bakken
September 15, 2010
Magazines
Research World (October 2009)
For the traditional researcher, this issue of Research World may turn out to be the most heretical yet. Our contributors this month suggest that not only is our concept of research being challenged, but that it may also be a very good thing....
Catalogue: Research World 2009
Author: ESOMAR B.V.
October 1, 2009
Magazines
Research World (April 2009)
What are memes and whatâs the idea behind this first guest-edited edition of Research World? Memes are contagious ideas spread between people through speech, gestures, rituals or other imitable means. Richard Dawkins coined âmemeâ to...
Catalogue: Research World 2009
Author: ESOMAR B.V.
April 1, 2009
Research papers
Expanding market research
Recent years have witnessed a myriad of developments and ideas in the field of Market Research: online research, market ethnography, renaissance of projective techniques, data and text mining, among others.In the wake of these developments, what else...
Catalogue: Latin America 2005
Author: Sergio Poblete Ortega
October 23, 2005
Research papers
