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Chib, R. (1971a, June 15). A recent in-store experiment for pre-testing promotions . ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/a-recent-in-store-experiment-for-pre-testing-promotions-
Sampson, P. (1971a, May 19). The evaluation of below-the-line activity by ad hoc field research. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/the-evaluation-of-below-the-line-activity-by-ad-hoc-field-research
Paoli, J. (1970a, June 15). Advertising, promotion and medical detailing. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/advertising-promotion-and-medical-detailing
Buck and Frankel (1970a, June 15). Measuring the effects of promotion on sales in theory and practice. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/measuring-the-effects-of-promotion-on-sales-in-theory-and-practice
Labson and West (1970a, June 15). An experiment in typology: Evaluating physician productivity classification through the use of syndicated audit services . ANA - ESOMAR. Retrieved June 17, 2024, from
Irvine and Walpole (1967a, June 15). Measuring the promotional effectiveness of national tourist organisations. ANA - ESOMAR. Retrieved June 17, 2024, from
Stapel, J. (1956a, June 15). Research can and does help advertising. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/research-can-and-does-help-advertising