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A recent in-store experiment for pre-testing promotions

Date of publication: June 15, 1971

Catalogue: Seminar 1971: Below-The-Line Activities

Company: Gallup International Association

Author: R. Chib

Abstract:

This paper presents the findings of the experiment for one of the product groups tested and shows to what extent our objectives were achieved. It points out the difficulties encountered in carrying out a test of this kind and furthermore, the possible additional information which could make the test more effective.

R. Chib

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Post-testing and pre-testing consumer behavior caused by advertising

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Catalogue: ESOMAR/WAPOR Congress 1969

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Citation

Chib, R. (1971a, June 15). A recent in-store experiment for pre-testing promotions . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/pre-testing