Resources Library by ANA

Survey samples for place-based media research

Today’s environment has increased the need for advertisers to reach consumers outside the home. This has contributed to the growth of place- based media. Audience estimates for traditional media have historically been based on probability based...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Authors: Tim Dolson, Ceril Shagrin

Company: Nielsen

June 15, 1997

Geoplanning

This paper describes a new technological approach to planning outdoor advertising campaigns through an approach which exploits the potential provided by new geographical software programs applied to marketing. After a general overview on GIS...

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Author: Antonio Margoni

November 11, 1996

To see or not to see

The outdoor medium will soon be the only mass reach broadcast medium. Until recently we have had very little data with which to compare the quality of one site against another or to understand how different types of contacts work both against...

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Author: Kate Lynch

November 11, 1996

Cultural and lifestyle influences on tv viewing

Out-of-home viewing has been documented in a number of studies. Much of this research has been conducted in the U.S., most recently in 1994. That study confirmed that there is a considerable amount of viewing in locations which are not measured by...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Gerhard Graf, Horst Stipp

June 15, 1996

New research on the out-of-home audience in the United States and Europe

During the fall of 1992 the Network Television Association (NTA)  an organization that was created by the three major U.S. television networks (ABC, CBS, and NBC) to promote awareness of the networks and serve as a research resource --...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Julian Pounds, Horst Stipp

May 1, 1994

Out-of-home television viewing

The Network Television Association's study on Out-of-Home viewing is the most comprehensive effort ever to measure total television viewing, including that done outside the home, for a variety of venues (including ABC, CBS, NBC, Fox, basic and pay...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Marcella Rosen

May 1, 1994

Outdoor advertising audience measurement

Since 1988 Summo, in cooperation with the outdoor advertising companies in Holland and AGB Media, have researched the best way to measure audiences for outdoor advertising campaigns. The main requirements for the audience research model were: -...

Catalogue: Seminar 1992: Media Research Meets The Future

Author: Leendert van Meerem

June 15, 1992

Inter media comparison

As in many countries, audience measurement for outdoor advertising media in the Netherlands is a hot topic. The different strategies of outdoor contractors are a complicating factor, since some of them sell billboards one-by-one according to the...

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Marion Appel

June 15, 1990

Outdoor advertising

This paper describes the method with which r+m, in conjunction with Publex, carried out research into the measurement of billboard coverage. First we will discuss the assumptions that are the basis of this study - central to this being - the premise...

Catalogue: Seminar 1990: The Quality Of Media Information

Authors: Frank de Munnik, Will J. A. Nelissen

June 15, 1990