Resources Library by ANA

Love and trust underground

It's hard to measure the effect of advertising when your subject is on the move, underground!Measuring how we react to advertising in the laboratory or the home (where we are watching TV or maybe our mobile phone) is hard enough. Try to adequately...

Catalogue: Congress 2017: Visionary

Authors: Nicola Barrett, Robert Ellis

Company: COG Research Ltd.

September 3, 2017

From ground up (to the sky)

Imagine that you can see everything from the sky, imagine that you can track all the movements of the people in each city, imagine you crunch all the numbers, think how many decisions would help this data, imagine how outdoor media would transform...

Catalogue: Congress 2016: #WOW

Author: Daniel Cuende

June 15, 2016

Reach, medienreichweite, cobertura or couverture?

New winds are blowing with the sound of bits and chips, making irreversible and deep changes in the media, from content to audience measurement. Until this point, most audience measurement systems have not kept pace with such changes. However, Out of...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Author: Daniel Cuende

Company: Cuende Infometrics

October 21, 2010

More than just a survey

This paper provides an overview of the new Eyes-On Out-of-Home (OOH) Audience Measurement System being implemented across America by The Traffic Audit Bureau for Media Measurement, Inc.It describes the system design and rationale for selecting an...

Catalogue: WM3 2007

Authors: Jay Mattlin, Joseph C. Philport, Pete Walsh

June 3, 2007

Habits and heuristics in out of home and beverage consumption

This paper concerns a global study about how habitual out of home eating and drinking patterns become established; the heuristics underlying them, and how weight gain concerns modify choice dynamics.

Catalogue: Qualitative 2005

Author: Fiona Cameron

Company: Nielsen

November 13, 2005

Modelling and prospects for audience measurement of outdoor advertising using GPS devices

The paper describes how to integrate audience measurement and site visibility as the main research approaches in outdoor advertising research in a single concept.Details are portrayed on how GPS is used on a large scale in Switzerland for mobility...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Martial Pasquier, Felix Mende

June 20, 2005

Technology that puts research within an arm's reach of desire

Historically manufacturers have demanded that research suppliers should provide broader and deeper insight into the habits of the hypermarket shopper because this is the area over which they have traditionally been able to exercise the most...

Catalogue: ESOMAR Panel Research Conference 2005

Author: Craig Twyford

Company: Nielsen

April 17, 2005

When less is more

Global advancements in passive electronic audience measurement of Out-of-Home/Outdoor media look promising and are a great improvement over the old-fashioned travelog/diary or mere traffic counts approaches.However, there are obstacles to overcome in...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Author: Tony Jarvis

June 14, 2004

Is anybody home?

This paper discusses a method to incorporate out-of-home viewing in the TAM ratings. In some cases the audience profile of channels and their programmes could be dramatically different if this viewing behaviour would be integrated in the ratings.

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: Lex van Meurs, Nelly Kalfs

Companies: Stichting Kijkonderzoek (SKO), GfK

June 17, 2003