Resources Library by ANA

Beyond numbers (Spanish)

Imagine being able to identify segmented key in-store touch points with no observations, no contact with shoppers, no lab test, no virtual reality test. Imagine you could have answers in 10 days only. Imagine you could count on more than 20 million...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Author: Christian Abramson

Company: Colgate-Palmolive

May 14, 2018

Beyond numbers

Imagine being able to identify segmented key in-store touchpoints with no observations, no contact with shoppers, no lab test, no virtual reality test. Imagine you could have answers in 10 days only. Imagine you could count on more than 20 million...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Author: Christian Abramson

Company: Colgate-Palmolive

March 13, 2018

MyCourt - New paradigms in shopping centers

My court: a tangible transformation from B&M to a dynamic and living space.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Alisson Ávila, Diogo Teixeira, Rafael Pelote, Tatiana Abreu Romão

November 7, 2017

Mobile technology (Spanish)

Technology has become a new ingredient for social survival. These devices are not cheap, but day-to-day life is easier when we have access to them, for all socio-economic levels. At an emotional level, it's very important for people to be able to buy...

Catalogue: Latin America 2016: Research Renovation

Author: Armando Mora

Company: Ipsos MRBI

June 15, 2016

Insight into poverty

Crisis is a word increasingly repeated in every day discourse. This results in a growing number of people experiencing situations previously reserved for the low segment: a sense of uncertainty, of having limited influence on one's own fortunes, and...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Beata Gers, Katarzyna Gawlik

Company: KANTAR TNS Malaysia

March 26, 2012

Actionable shopper insights

This paper outlines work done to determine the success of a new category segmentation and layout trial. Results are based on in store research with shoppers and sales modelling techniques. Setting clear objectives and identifying key performance...

Catalogue: Retail 2007

Author: Neil Sangster

Company: Nielsen

February 19, 2007

Point of purchase insights

This paper shows that a detailed insight into how shoppers decide what to buy, and how they actually browse and shop, can lead to better, more efficient and easier to shop in-store papers for fast moving consumer goods. This paper also describes the...

Catalogue: Retail 2007

Authors: Toon van Galen, Montse Ratera

Company: Ratera & van Galen

February 19, 2007

Understanding how shoppers really behave

The core topic of this paper is the presentation of a study methodology that has proved to be effective for understanding shoppers' actual behavior at point of sale when they make their purchasing decisions.The study of purchasing behavior makes it...

Catalogue: Latin America 2005

Authors: Carolina Dennin, Susana Marquis

Companies: KANTAR TNS Malaysia, Unilever

October 23, 2005

Revue Française du Marketing 2002 (N. 188)

Le regard que nous portons sur les activités de service a beaucoup évolué et les différentes interprétations liées à la notion mêmede service expliquent en partie que les universitairescomme les praticiens rencontrent des...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

April 10, 2002