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Actionable shopper insights

Date of publication: February 19, 2007

Catalogue: Retail 2007

Company: Nielsen

Author: Neil Sangster

Abstract:

This paper outlines work done to determine the success of a new category segmentation and layout trial. Results are based on in store research with shoppers and sales modelling techniques. Setting clear objectives and identifying key performance measures were critical to the assessment of the success of the trial. The potential benefit to the retailer was an increase in category sales of AUD $23 million.

Neil Sangster

Author

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Research Papers

Point of purchase insights

Catalogue: Retail 2007

Authors: Toon van Galen, Montse Ratera

Company: Ratera & van Galen

February 19, 2007

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Citation

van Galen and Ratera (2007a, February 19). Point of purchase insights. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/point-of-purchase-insights


Research Papers

Understanding the implicit in shopper behaviour

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Michael Schiessl, Sven Diekmann

Company: eye square

March 1, 2011

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Citation

Schiessl and Diekmann (2011a, March 01). Understanding the implicit in shopper behaviour. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/understanding-the-implicit-in-shopper-behaviour


Research Papers

What's the future of category management?

Catalogue: Retail 2007

Author: Stephen P. Needel

 

February 19, 2007

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Citation

Needel, S. P. (2007a, February 19). What's the future of category management?. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/what-s-the-future-of-category-management-


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Citation

Sangster, N. (2007a, February 19). Actionable shopper insights. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/what-s-the-future-of-category-management-