Abstract:
This paper outlines work done to determine the success of a new category segmentation and layout trial. Results are based on in store research with shoppers and sales modelling techniques. Setting clear objectives and identifying key performance measures were critical to the assessment of the success of the trial. The potential benefit to the retailer was an increase in category sales of AUD $23 million.
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Understanding the implicit in shopper behaviour
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Company: eye square
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What's the future of category management?
Catalogue: Retail 2007
Author: Stephen P. Needel
 
February 19, 2007
